Although I frequently use both Facebook and Twitter, I have never used these social networks for marketing. However, there has been much buzz lately about using social networks such as Facebook or Twitter, as marketing tools. You may have heard the employees of a certain popular cable news outlet, or a famous talk show mogul refer to theirs. And for the social networking community seeking to keep up with or contribute to the news, these media outlets provide every opportunity.
In an article from BusinessWeek.com (http://images.businessweek.com/ss/08/09/0908_microblogceo/index.htm), they highlight some of the many ways in which CEOs are using Twitter on a daily basis–both to promote the company as well as for internal communications. If you’re wondering how you can use social media to market your business, these folks might give you some ideas.
Just so I’m not just telling you ways in which you can use social networks to market you business, I’m going to take the plunge and put to task some of the suggestions provided. It certainly can’t hurt to do it for my own business.
Fortunately I have accounts with the above mentioned communities. As suggested by (find tweet and reference here), it’s good idea, in the case of Twitter, to follow others in your same line of work. I tend to follow or look for other web designers/developers, bloggers etc, no matter their geographical location. However, I’ll need to dig a little deeper to find entrepreneurs or small business owners that use Twitter and/or Facebook, but can also stand to benefit from my services.
In part 2 of this post, I will write about my findings. Hopefully I have provided you with enough ammunition to get started marketing your business with social media.
Marketing with Social Media
Although I frequently use both Facebook and Twitter, I have never used these social networks for marketing. However, there has been much buzz lately about using social networks such as Facebook or Twitter, as marketing tools. You may have heard the employees of a certain popular cable news outlet, or a famous talk show mogul refer to theirs. And for the social networking community seeking to keep up with or contribute to the news, these media outlets provide every opportunity.
In an article from BusinessWeek.com (http://images.businessweek.com/ss/08/09/0908_microblogceo/index.htm), they highlight some of the many ways in which CEOs are using Twitter on a daily basis–both to promote the company as well as for internal communications. If you’re wondering how you can use social media to market your business, these folks might give you some ideas.
Just so I’m not just telling you ways in which you can use social networks to market you business, I’m going to take the plunge and put to task some of the suggestions provided. It certainly can’t hurt to do it for my own business.
Fortunately I have accounts with the above mentioned communities. As suggested by (find tweet and reference here), it’s good idea, in the case of Twitter, to follow others in your same line of work. I tend to follow or look for other web designers/developers, bloggers etc, no matter their geographical location. However, I’ll need to dig a little deeper to find entrepreneurs or small business owners that use Twitter and/or Facebook, but can also stand to benefit from my services.
In part 2 of this post, I will write about my findings. Hopefully I have provided you with enough ammunition to get started marketing your business with social media.